CIM Coursebook Strategic Marketing Decisions
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CIM Coursebook 06 07 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)
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CIM Coursebook 06 07 Strategic Marketing Decisions
Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field The only coursebook fully endorsed by CIM Contains past examination papers and examiners reports to enable you to practise what has been learned and help prepare for the exam. Unit 2 Challenging traditional strategic thinking.
Unit 3 Competitive strategy as a learning process. Unit 4 Developing corporatewide marketing innovation. Unit 5 Decisions for a new strategic marketing direction.
Unit 6 Strategic decisions for global development.